Multi-Brand Web Platform

Designed and developed interactive marketing websites for a portfolio of national salon brands including Regis Salons, Cost Cutters, MasterCuts, and SmartStyle. The platform supported more than 37 brands across the Regis portfolio, each requiring a consistent framework while maintaining its own visual identity.

The work balanced visual sophistication with technical functionality. Modular page systems, promotional features, and campaign-driven content areas were designed to be flexible and easily managed by brand marketing teams. This approach allowed new promotions, product launches, and seasonal campaigns to be deployed quickly while preserving brand consistency.

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The result was a scalable digital system that supported multiple salon brands while delivering a polished consumer-facing experience focused on style, trends, and product engagement.