Illustration
Character Design
Jessie — Flagship Character Design
Created for Gillette Children’s, Jessie was developed as a scalable flagship character system — warm, expressive, and instantly recognizable.
The design emphasizes clean line work, controlled proportions, and clear emotional reads to ensure consistency across print, digital, and environmental applications. A structured pose library supports storytelling while maintaining brand integrity.
A flexible character asset built for long-term use, cross-platform deployment, and cohesive brand expression.
Illustration &
Apparel Design
A custom three-color illustration created for screen-printed staff apparel, centered on a bold, simplified gondola composition. Deep and mid-tone blues create depth, while clean silhouettes and white accents define snow and structure.
Engineered for efficient production, three inks are used with the garment color serving as the fourth — reducing cost while preserving depth and visual impact.
A Signature
for The Lake House
Created for a private Chicago residence named The Lake House,
the identity reflects architectural strength and lakefront restraint.
The skyline is distilled into a clean, vertically driven silhouette, where
disciplined line work conveys permanence and the subtle curved base
suggests shoreline and place.
A balanced pairing of serif and sans-serif typography positions the
mark as both timeless and contemporary — a minimal expression
of structure, setting, and sophistication.
